A relatively new method of marketing your property for sale is starting to become more and more well known in South Africa. It is known as ‘home staging‘. The US and UK already employ this technique and it may be something for you to consider if you are struggling to sell your property and you don’t know why.
The basic principal behind the service is that a professional home stager will come to your home and use items and furniture that you already have to increase the impact of the positive aspects of your home and minimise the negative points. In some cases, if the homeowner can afford it, some new accessories may be purchased.
Certain sellers feel it is unnecessary to spruce up the house a bit when a potential buyer is on the way, but the majority of buyers will certainly notice the difference. It is always wonderful if you can afford the services of a professional to do the job for you but if you feel it is an unnecessary expense why not try and do it yourself. Maybe all your bedroom needs to finish it off is a night-frill and a couple of throw pillows. Or maybe you just need to shift the couches so that the bar you don’t really use is actually accessible.
Try and take an objective look at your property and if you can’t come up with any improvement ideas perhaps it’s time to get a quote from the professionals. There will be companies advertising themselves on the Internet that offer this service. If you decide to follow this route try and get the opinion of other people who have used their service previously and whether or not it actually helped.
What do you think? Is home staging necessary?
